Goal

To enable users to purchase books easily and increase conversions through a more advanced user interface and optimised front end

Client: Risk Books
Date: June 2011
Platform: Desktop
URL: www.riskbooks.com

What I did

Stakeholder interviews
User flows & journeys
Mind mapping (for site architecture)
Best practice analysis
Wireframes
Visual design
HTML & CSS
User acceptance testing

Background

RiskBooks.com’s previous website was fairly old and limited in what it could do. The backend wasn’t the most stable, the functionality was clunky and not very user friendly. The website was redesigned using the Magento ecommerce platform tool.

Results

The volume of sales doubled from 15% to over 30% now that it was easier for people to buy. They were also able to check out (as guest) without having to register first.