Goal

To review and introduce a more streamlined email templates for FXWeek.com’s Trial, Welcome & Renewal marketing campaigns

Client: FX Week
Date: July 2012
Platform: Email Client

What I did

Project planning
User research
User flows
Email sequences
Wireframes

Background

FX Week’s Trial, Welcome & Renewal email marketing campaigns are inconsistent, look too different and lack a sense of unity and standard. These issues need to be addressed and email templates need to be given an overall branding that will be easy to manage as well as look professional. Also the customer experience needs to be taken into consideration and reviewed.

Results

Three sets of wireframes were designed to tie in with an overall branding for the Trial, Welcome & Renewal campaigns. These designs could also be easy to implement/transfer/customise for the various brands within Incisive Media to use with slight tweaking.